Available for new projects

Alex Chen

Product designer crafting digital products that people love to use — bridging research, design, and code across startups and scale-ups.

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Portfolio

Selected Work

B2B Fintech

FinFlow

End-to-end redesign of a B2B financial analytics platform — from user research through to a shipped design system.

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Healthcare

Medix

Patient-facing telehealth portal redesigned with service design thinking, prototyping, and rigorous usability testing.

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Design Systems

Atlas

A scalable design system built from scratch: component library, token architecture, and cross-team adoption.

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Consumer

GreenPath

Zero-to-one consumer app helping users track and reduce their carbon footprint — from concept to launch.

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About

A designer who thinks in systems

I'm Alex, a product designer based in Sydney with over eight years of experience across startups and scale-ups. My work sits at the intersection of craft and strategy: I design interfaces that feel intuitive, backed by research and built on scalable systems. I've led design for B2B platforms, consumer apps, and internal tools — always with the same belief that great design is invisible. It just works.

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Experience & Expertise

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2022–Present

Senior Product Designer

Leading design for Canva's collaboration tools. Drove a 40% increase in team adoption through research-led redesigns and a refreshed design system.

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2019–2022

Product Designer

Core contributor to Jira's next-gen experience. Shipped features used by over 2 million teams worldwide, with a focus on accessibility and performance.

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2017–2019

UX Designer

Designed merchant-facing tools for Australia's leading EFTPOS provider. Simplified complex payment flows, reducing onboarding time by 60%.

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2015–2017

Junior Designer

Freelance design for early-stage startups across Sydney. Built brands, websites, and MVP products for founders taking their first steps.

Testimonials

What People Say

Alex brought clarity to one of the most complex products I've ever worked on. Their ability to untangle dense workflows and turn them into interfaces that anyone can navigate is remarkable.

Sarah Mitchell
VP Product, FinFlow

The rare designer who understands both the pixels and the code. Alex collaborated seamlessly with our engineering team and shipped features that were as well-architected as they were beautiful.

James Okonkwo
Engineering Lead, Atlassian

Our patient satisfaction scores jumped 35% after Alex redesigned the portal. They didn't just make it look better — they made it actually work for the people who needed it most.

Priya Kapoor
CEO, Medix Health

Alex took GreenPath from a napkin sketch to an App Store feature in six months. Their ability to move fast without sacrificing quality is something I've rarely seen in a designer.

Tom Reeves
Founder, GreenPath
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Let's work together

I'm currently available for freelance projects and full-time roles. If you're building something interesting and need a designer who can think strategically and execute beautifully, I'd love to hear from you.

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